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Instagram likes are very good, but comments are the real currency of the Instagram influencer market. After all, it takes a lot more effort on the part of the viewer to formulate and type a comment than simply tapping a “heart” icon. The Instagram algorithm understands and considers this a lot, so it automatically ranks posts with the most comments.
Visibility is the main reason companies and influencers choose to promote themselves through paid Instagram comments. In fact, in most cases, the more reviews they buy, the more organic reviews they get. This essentially gives these accounts access to a “hole” in the algorithm that will continually reward their posts with higher and higher rankings.